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<h1>Jazzy Bindi*</h1>
A family wedding in India during the early part of 1999 prompted my wife Jass to buy some bindies for herself as well as for other family members in India as well as in UK. The initial purchase was somewhat rather large for one person's usage so upon our return to London when Jass decided to allocate the bindies to all her friends and family members she then saw what she had actually bought, which was enough for a little shop. It was at that point when I looked at some of the designs that I began to arrange them in a different way as to how they came to her. Some designs were cut up and made up into larger designs consisting of several pieces.
As the next few months progressed all I would find in the room was boxes and packets of bindies, which later started to appear in my desk and all over the place. As I was looking at them so often I would see certain designs and would rearrange them in colour combinations and styles. Jass started to wear the bindies that I had styled and was being complimented often and was also asked where she got her bindies from? Soon enough she had few of her friends asking me to do similar styles for them and we ended up selling the bindies to them and as the interest grew more and more we were looking at my wife's bindi collection disappear. She then asked me to pick up some more as I was going back to India in April '99.
Jass had been a housewife and part time sample machinist for a leading manufacturer of ladies apparel and I was in full time employment with an internationally based fur company. So producing bindies was the last thing on both our minds. Once I returned from my trip I selected designs that were appealing to me as someone who looks at them simply being adorned and surprised Jass that I had actually gone into shops and the wholesale market places looking for this sort of item. She was mildly shocked as I would not be seen doing this with her when out shopping. By May and June she was being inundated with enquiries for the bindies and we had to look to repack them in a fitting manner to enhance them further. In between my job I would help her combine and re-style the bindies and we were also making the packaging at home by lining the small aluminium tubs that carried the bindies with pastel shade cotton wool and adding coloured ribbons on the base card and packing them into clear top plastic containers that are used for sterling silver jewellery. All of a sudden our bindies were looking very striking in this colourful packaging - and they were gathering a lot of interest. It was at this point we had to start printing a few leaflets and we needed a catchy name. Fairly quickly we came up with the name Jazzy Bindi, which seemed a bit corny but everyone thought it was simple and easy to remember.
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